Getting Hits: The Definitive Guide to Promoting Your Web Site

Just building a world-class web site doesn't mean people will come flocking through your door - web sites must be promoted to be successful.

Getting Hits gives the lowdown on how to build up the hits on your web site - a guidebook to the entirely new processes of advertising and publicizing that comprise promotion on the web. Topics covered include:

• posting your site to a search engine
• links that give the biggest hits
• guerrilla marketing strategies
• producing hits offline
• creating your own web campaign
• keeping visitors coming back to your site

This guide caters to professionals who already have a Web site but don't know how to use it to successfully promote their product or company. The book begins with an overview of what resources you can use to build up the number of hits, or visits, to your Web site.

Author Don Sellers first covers search engines and how they work, providing tips on how to get your site in the higher rankings on search-engine lists and how to get listed with the top search engines, such as Yahoo!, AltaVista, and Excite.

He then moves on to discuss links, showing how setting up hundreds of links can increase traffic to your site but noting that a few high-quality links can also make vast improvements in the number of hits.