Optimum Fitness Book Store

The New Encyclopedia of Modern Bodybuilding

Power. Speed. Agility. Pride.

These are just a few of the reasons why bodybuilding has become the fastest growing sport in America. From gymnasts to football players, from golfers to boxers, athletes everywhere now are working out with weights to maximize their performance and their lives. And you can, too, thanks to one man and one book: Arnold Schwarzenegger and his Encyclopedia of Modern Bodybuilding. Across the country and around the world it’s recognized as the definitive source on the subject — the “bible of bodybuilding.”

Hot Point Fitness: The Revolutionary New Program for Fast and Total Body Transformation Steve Zim, Mark Laska (Contributor)

Hot Point Fitness author Steve Zim is a personal trainer/gym owner who has “a small army” of personal trainers that uses his method. Zim personally trains mostly celebrities and professional athletes, especially Olympic figure skaters and professional baseball players. His clients aim for optimal physical appearance as well as physical performance. Their sports depend on strength, agility, flexibility, and speed. According to Zim, you can achieve your own best personal fitness level by using the Hot Point Fitness program. The goal: to transform your body into the best shape ever.

No Holds Barred: Evolution — Clyde Gentry III

The truth can finally be told as No Holds Barred: Evolution takes us through the tumultuous beginning of mixed martial arts (MMA) in America. Over 83 original interviews, comprising over 250 hours, were conducted to reveal the raw, behind-the-scenes nature of the world’s most misunderstood sport. From the early days of the Ultimate Fighting Championship to the political backlash that nearly destroyed the MMA movement, this compelling story will open your eyes to the true martial artists of our time. The sport’s biggest stars including Royce Gracie, Ken Shamrock, Mark Coleman, Maurice Smith, and Tank Abbott talk candidly about their experience in the sport. For the first time, the original creators behind the UFC speak out about the spectacle that became a sport. Every major MMA event between November 1993 and December 1997 is covered, including shows from the Ultimate Fighting Championship, Extreme Fighting, International Fighting Championships, Martial Arts Reality Superfighting, and many more! This book also contains complete fight results from 40 shows (including submissions) from 1993 to 1997, and includes over 125 photos from personal collections and fight photographers around the globe. The MMA Directory lists over 150 websites for schools, fighters and fight promotions from America and abroad. No Holds Barred: Evolution is what every fight fan has been waiting for, and it seeks to set the record straight about the sport that changed the face of martial arts forever. ($29.95, 6″ x 9″ paperback, 95,000 words, approx. 300 pages), $5.00 shipping.

To place an order, please e-mail prince@optimumfitness.com.

Awesome Hour: Upper Body Home Workout (Video) with John Basedow

Fitness Made Simple (FMS) highlights the personal training and nutrition program of John Basedow who has burst onto the fitness scene appearing in many national and regional exercise and bodybuilding-related publications. His video preaches basic result-producing, muscle-building, and fat-burning program which he discusses in detail on this tape.

Amazon.com viewers give Awesome Hour: Upper Body Home Workout 5 stars!

Well for Optimum Health : The Essential Guide to Bringing Health and Pleasure Back to Eating — Andrew Weil

Hopefully, years from now, Eating Well for Optimum Health will be looked upon as the book that saved the health of millions of Americans and transformed the way we eat — not as the book we overlooked at our own peril. It clarifies the mishmash of conflicting news, research, hype, and hearsay regarding diet, nutrition, and supplementation, and further establishes the judicious Dr. Weil, the director of the Program in Integrative Medicine at the University of Arizona, as a savior of public well-being. If you’ve ever wondered what "partially hydrogenated soybean oil" really is, been perplexed by contrary news reports about recommended dosages for supplements, or questioned the safety of using aluminum pots for cooking, Dr. Weil will make it all clear.

Amazon.com readers give Eating Well for Optimum Health: The Essential Guide to Bringing Health and Pleasure Back to Eating 4 stars!

Body for Life : 12 Weeks to Mental and Physical Fitness Forever Bill Phillips, Michael D’Orso (Contributor)

Bodybuilding — A Realistic Approach: Now You Can Have a Great Body! — Frank A. Melfa

Beyond Brawn: The Insider’s Encyclopedia on How to Build Muscle & Might — Stuart McRobert

Other Books Recommended By Prince Harrision

The Johns Hopkins Family Health Book — Michael J. Klag (Editor)

Getting Hits : The Definitive Guide to Promoting Your Web Site — Don Sellers

MoneyHunt: 27 New Rules for Creating and Growing a Breakaway Business — Miles Spencer and Cliff Ennico

In the PBS TV show Money Hunt, would-be entrepreneurs present their business plans to a panel of experts on business launches. Those with good plans get start-up capital. Those without them get nothing, other than maybe a painful lesson or two. Now, the hosts of Money Hunt want you to know the 27 rules of starting a successful new business, rules they’ve gleaned both from doing the show and from their personal experience — Spencer is an investment banker and venture capitalist, and Ennico is a corporate lawyer and entrepreneur. Between the two of them, they’ve spent 30 years working with businesses from the ground floor up.

Jamming — John Kao

Here’s a new business book that will have you positively humming: Jamming: The Art and Discipline of Business Creativity by John Kao. The author, a Harvard Business School professor and jazz pianist, plainly and persuasively compares creativity in the workplace with creativity in the world of jazz. He does this by effectively showing, through examples, how business people can feed off each other’s ideas to create entirely new concepts — much like jazz musicians engaged in free-form musical jams combine with their partners to achieve a completely original result. Ultimately, Kao finds, the two fields rely in similar ways on freedom within a defined structure to achieve success. (This text refers to an out of print or usidebar_navailable edition of this title.)

Honey: I Want to Start My Own Business

If there’s one thing harder than starting a business, it’s starting a business and maintaining a stable family life. Azriela Jaffe has traveled that difficult route, and by combining her own experiences with those of 130 other couples, she has assembled the definitive guide to achieving success on both fronts. The resultant work, Honey, I Want to Start My Own Business: A Planning Guide for Couples, mixes illuminating real-life examples with practical advice for achieving entrepreneurial fulfillment and personal peace. (This text refers to an out of print or usidebar_navailable edition of this title.)

An Eye for Winners — Lillian Vernon

An Eye for Winners: How I Built America’s Greatest Direct-Mail Business is a "dual biography," interweaving the account of her corporation’s unprecedented growth with Lillian’s own personal story; both are filled with ups and downs, triumphs and trials.

The Second Curve: How to Command New Technologies, New Consumers and New Markets — Ian Morrison

The business world is undergoing a profound revolution as the new millennium inches closer, and one of the best assessments of its implications and possibilities comes from Institute for the Future president Ian Morrison in his The Second Curve: Managing the Velocity of Change. This thoughtful work advances one simple yet striking concept: business leaders must stop focusing on the short-term and start planning for the long run. Making the most of current profits is the first curve in business, Morrison writes; shifts in technology and the marketplace signify the second. Understanding how these critical changes develop and knowing what they mean, he contends, will help business leaders make the necessary leap from one to the other. (This text refers to an out of print or usidebar_navailable edition of this title.)

Tae-Bo Workout: Advanced and Tae-Bo Live! Sneak Preview

When Billy Blanks called this workout Advanced, he wasn’t fooling around. This 57-minute workout will have your heart racing, your pulse pounding, and your sweat glands working overtime. The familiar moves from Tae-Bo Instructional and Basic are here, but Blanks has put a little razzmatazz on them, adding slightly more complicated combinations that should be fairly easy to master if you’ve completed the first two tapes.

Tae-Bo Workout: Instructional and Basic

Billed as the "future of fitness" and hawked by numerous celebrities, Billy Blanks’s Tae-Bo actually deserves much of the hype it’s receiving. A mixture of boxing punches and martial arts kicks, Tae-Bo is fun and easy. One of the best elements of this two-tape set is that the first tape (which is 40 minutes long), Tae-Bo: Instructional, lays out the movements you need to successfully complete a workout.

Optimum Sports Nutrition : Your Competitive Edge

This comprehensive guide speaks directly to athletes, body builders, and other serious sport and fitness conscious consumers. Dr. Colgan presents scientific information in an easy-to-read, comprehendable format that covers supplements — what’s effective and what’s not — peak-performance nutrition, steroids, special diets, and more. Illustrations.

The Complete Book of Food Counts — Corinne T. Netzer

Amazon Customers give this book 4 1/2 stars (out of 5). 720 pages of information

The Nutribase Nutrition Facts Desk Reference — Dr. Art Ulene, Ed Prestwood, Arthur Ulene

If you’re serious about eating healthfully and losing weight, you need more than a list of calories: you need a reliable source of comprehensive dietary information. That’s where Nutrition Facts comes in. Within its pages are more than 40,000 entries that list everything from abalone to zucchini — raw foods, fast foods, and brand names included. For each item Art Ulene presents calories, protein, carbohydrates, sodium, fiber, fat, saturated fat, cholesterol, percent of calories from fat, plus vitamins and minerals. He takes the guesswork out of healthful eating, and provides the wherewithal for you to follow through on your laudable intents.

An Amazon.com Reference Editor’s Recommended Book

The 7 Habits of Highly Effective People : Powerful Lessons in Personal Change — Stephen R. Covey

The bestselling guide to personal fulfillment and professional success — more than seven million paperback copies in print. Guided by Covey’s remarkable step-by-step program, readers will find more meaning and satisfaction in relationships, be better able to achieve personal and professional goals — and can look forward to lasting happiness and success. “A wonderful book that could change your life.” – Tom Peters, author of In Search of Excellence.

Amazon Customers give this book 4 1/2 stars (out of 5).

Emotional Intelligence — Daniel P. Goleman

An Amazon.com Personal Growth Editor’s Recommended Book

There was a time when IQ was considered the leading determinant of success. In this fascinating book, based on brain and behavioral research, Daniel Goleman argues that our IQ-idolizing view of intelligence is far too narrow. Instead, Goleman makes the case for "emotional intelligence" being the strongest indicator of human success.

A Whack on the Side of the Head : How You Can Be More Creative — Roger Von Oech

The Best-Selling Creativity Classic Enhanced and Revised for the 21st Century! For years one book has been used more than any other to stimulate creativity and new ideas: WHACK! Now Roger von Oech’s classic work on creativity is back — and better than ever — with more bright ideas and expanding exercises to bring its famous innovation boosters to a new generation.